Grab your spot for the FREE Engage Summit 2022 as we explore the theme: Personalizing the Enrollment Journey.

College recruiting has changed more in the past 12 months than the previous 12 years combined — and it isn’t slowing down. Students live in a digital-first world where brands and entertainment appear custom-built for them. The level of personalization they experience doesn’t feel revolutionary. They expect it. 

Colleges are playing catchup. The institution-led admissions and enrollment process is broken. It’s time to let students pull the information they need, when they need it, on the channels they care about. It’s time for a student-centered approach.

What

Two days of practical knowledge and networking for admissions, marketing, and enrollment professionals who want to put the student at the heart of everything they do.

Where

In-person: For the full experience, join us in Raleigh, North Carolina, where we'll be learning from top marketing and engagement practitioners. You'll also meet fellow higher-ed professionals from across the country.

Online: Sessions will also be streamed and recorded for people attending virtually.

Who

Anyone involved in recruiting, enrolling, or retaining students will benefit from the Engage Summit. Sessions are designed to empower higher education professionals to swiftly adapt and thrive in the new world of student-centered enrollment. We welcome all types of post-secondary education attendees—from community colleges to professional certification programs.

Current Element clients: Expect special roundtable and product training activities to help you prepare for the 2022 - 2023 enrollment season. 

Cost

Attendance is free. Participants are responsible for their travel and lodging.

Hotel + Meeting Spaces
Stay at the AC Hotel Raleigh Downtown and you’ll be an elevator ride away from summit sessions and networking events. We’ve secured a reduced rate just for you! Book Online

Agenda
Day 1, July 26
all times Eastern

Workshop—How to Market a University (in person only)
9-10:45 am

Multi-Track Lab Sessions (in person only)
11:15 am - 12 pm

Keynote by Wanda Pogue — Breaking Through: How Great Engagement Campaigns Are Made
1-2 pm

Humanizing Data: Making Stronger Connections with Behavioral Marketing
2-2:50 pm

On the Road(map): A Tour of What's Ahead in Element451
2-2:50 pm

The Funnel is Dead, Long Live Journeys
3-3:50 pm

Don't Build It: Pre-Made Campaigns + Templates
3-3:50 pm

For the Introverts: Creating Personalized Videos Isn't So Scary
4-4:50 pm

Stop Interrogating Students with Forms and Start Using Surveys
4-4:50 pm

Elemental Connections—Networking Session (in person only)
6 pm

Day 2, July 27
all times Eastern

(Almost) Everything You Need to Know About Enrollment Analytics and Persona Modeling (in person only)
9-10:45 am

RoundTables (invite only)
11:15 am - 12 pm

Lab Sessions (in person only)
11:15 am - 12 pm

Strategic Narratives a.k.a. The Story Isn't About You
1-1:50 pm

Taking the "Bore" Out of Dashboard: Analytics + Insights
1-1:50 pm

Enrollment Stack Health Check
2-2:50 pm

Personalizing Your Team's Experience: Introducing Custom Element Screens
2-2:50 pm